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Strategic Database Marketing Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $49.95 Offer: $32.97	The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $35.44	New Age of Financial Services Marketing: A Hands-On Applications Guide to Harnessing the Power of Database Marketing Author: Arthur F. Holtman Manufacturer: Financial Sourcebooks ListPrice: $69.95
Strategic Database Marketing Author: Robert Jackson Manufacturer: McGraw-Hill ListPrice: $39.95	Direct Marketing: Strategy, Planning, Execution Author: Edward L. Nash Manufacturer: McGraw-Hill ListPrice: $59.95 Offer: $38.99	The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work Author: Chet Meisner Manufacturer: Kaplan Business ListPrice: $24.95 Offer: $16.47
Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House ListPrice: $25.00 Offer: $16.50	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley ListPrice: $24.95 Offer: $16.47	Advanced Email Marketing Author: Jim Sterne Manufacturer: Lyris Technologies, Inc. ListPrice: $19.95