Direct Marketing: Strategy, Planning, Execution Author: Edward L. Nash Manufacturer: McGraw-Hill ListPrice: $59.95 Offer: $38.99
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work Author: Chet Meisner Manufacturer: Kaplan Business ListPrice: $24.95 Offer: $16.47
Optimal Database Marketing: Strategy, Development, and Data Mining Author: Ronald G. Drozdenko Manufacturer: Sage Publications, Inc ListPrice: $80.95 Offer: $67.16
Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39
Web Analytics: An Hour a Day Author: Avinash Kaushik Manufacturer: Sybex ListPrice: $29.99 Offer: $19.79
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Author: Michael J. A. Berry Manufacturer: *Wiley Computer Publishing ListPrice: $50.00 Offer: $31.50
Successful Direct Marketing Methods, Seventh Edition Author: Bob Stone Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $38.47
Competing on Analytics: The New Science of Winning Author: Thomas H. Davenport Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77
2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets Author: Denny Hatch Manufacturer: McGraw-Hill ListPrice: $24.95 Offer: $16.47