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Web Analytics: An Hour a Day
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Call to Action: Secret Formulas to Improve Online Results
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Direct Marketing: Strategy, Planning, Execution
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Optimal Database Marketing: Strategy, Development, and Data Mining
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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
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Database Marketing: The Ultimate Marketing Tool
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
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Customer Churn Reduction and Retention for Telecoms: Models for All Marketers
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Successful Direct Marketing Methods, Seventh Edition
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Drilling Down: Turning Customer Data Into Profits With A Spreadsheet
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Hillstrom`s Database Marketing: A Master`s Complete Method for Success
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Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books)
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Loyalty Marketing: The Second Act
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Libey and Pickering on RFM and Beyond
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
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Internet Marketing: Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing)
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Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
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The Business of Database Marketing
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The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs
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Strategic Database Marketing
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