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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Optimal Database Marketing: Strategy, Development, and Data Mining
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Loyalty Rules! How Leaders Build Lasting Relationships
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
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Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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