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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Gap: Expanded Edition
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Zag: The Number One Strategy of High-Performance Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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How Customers Think: Essential Insights into the Mind of the Market
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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The Hero Within: Six Archetypes We Live By
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Emotional Branding: The New Paradigm for Connecting Brands to People
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How Brands Become Icons: The Principles of Cultural Branding
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
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Lovemarks: The Future Beyond Brands
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What Story Are You Living?: A Workbook and Guide to Interpreting Results from the Pearson-Marr Archetype Indicator
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Storytelling: Branding in Practice
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change
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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
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Depth Coaching: Discovering Archetypes For Empowerment, Growth, And Balance
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The Brandgym: A Practical Workout for Boosting Brand and Business
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Magic at Work
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Social Cancer: Decoding the Archetype of Terrorism
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