Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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How Customers Think: Essential Insights into the Mind of the Market
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Marketing by the Dashboard Light
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Sales and Marketing the Six Sigma Way
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Marketing by the Dashboard Light
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Author: Roy A. Young
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
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Kellogg on Integrated Marketing
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Donald R. Lehmann and David J. Reibstein
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Market Segmentation: How to do it, how to profit from it
Author: Malcolm McDonald
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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Measuring Brand Communication ROI
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Return on Marketing Investment
Author: Guy R. Powell
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