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Confessions of an Advertising Man
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Multichannel Marketing: Metrics and Methods for On and Offline Success
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The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
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Direct Marketing: Strategy, Planning, Execution
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The Open Brand: When Push Comes to Pull in a Web-Made World
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Successful Direct Marketing Methods, Seventh Edition
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2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets
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Response: The Complete Guide to Profitable Direct Marketing
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Ultimate Guide to Direct Marketing
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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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