The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
ListPrice: $14.99
Offer: $8.99
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
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Convergence Culture: Where Old and New Media Collide
Author: Henry Jenkins
Manufacturer: NYU Press
ListPrice: $18.95
Offer: $12.89
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Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
ListPrice: $24.95
Offer: $16.47
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Convergence Culture: Where Old and New Media Collide
Author: Henry Jenkins
Manufacturer: NYU Press
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
ListPrice: $40.00
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Author: Erik Du Plessis
Manufacturer: Kogan Page
ListPrice: $35.00
Offer: $31.50
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
ListPrice: $14.99
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
ListPrice: $39.95
Offer: $26.37
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The Advertising Agency Business: The Complete Manual for Management & Operation
Author: Eugene Hameroff
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $26.37
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Television Disrupted: The Transition from Network to Networked TV
Author: Shelly Palmer
Manufacturer: Focal Press
ListPrice: $31.95
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Manufacturer: Sage Publications, Inc
ListPrice: $76.95
Offer: $75.41
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive: Why the Entertainment and Advertising Industries Must Converge to Survive
Author: Scott Donaton
Manufacturer: McGraw-Hill
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Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)
Author: Andrew Jaffe
Manufacturer: Wiley
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Offer: $26.41
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Madison & Vine
Author: Scott Donaton
Manufacturer: McGraw-Hill
ListPrice: $21.95
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Media Selling: Broadcast, Cable, Print, and Interactive
Author: Charles Warner
Manufacturer: Wiley-Blackwell
ListPrice: $59.99
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Author: Erik Du Plessis
Manufacturer: Kogan Page
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Author: Jean-Marc Lehu
Manufacturer: Kogan Page
ListPrice: $45.00
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Top 20 - Marketing
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Author: Rick Mathieson
Manufacturer: AMACOM
ListPrice: $24.95
Offer: $15.72
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
ListPrice: $24.95
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Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
Author: Larry Bailin
Manufacturer: Larstan Publishing
ListPrice: $24.95
Offer: $16.47
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Inside the Minds: Leading Advertisers
Author: InsideTheMinds.com
Manufacturer: Aspatore Books
ListPrice: $27.95
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