Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism) Author: A. Jerome Jewler Manufacturer: Wadsworth Publishing ListPrice: $112.95 Offer: $112.95
Strategic Brand Management (3rd Edition) Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $168.00 Offer: $168.00
Advertising Media Planning Author: Jack Z. Sissors Manufacturer: McGraw-Hill ListPrice: $79.95 Offer: $50.37
Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them Author: Don E Schultz Manufacturer: McGraw-Hill ListPrice: $19.95 Offer: $13.57
Marketing Research: Methodological Foundations (with InfoTracĀ®) Author: Gilbert A. Churchill Manufacturer: South-Western College Pub ListPrice: $203.95 Offer: $184.00