Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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The Ultimate Question: Driving Good Profits and True Growth
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Customer Loyalty: How to Earn It, How to Keep It
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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Loyalty Rules! How Leaders Build Lasting Relationships
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Building Great Customer Experiences
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Customer Mania! It's Never Too Late to Build a Customer-Focused Company
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The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Clued In: How to Keep Customers Coming Back Again and Again
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
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Customer Intelligence
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Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
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Customer Retention : An Integrated Process for Keeping Your Best Customers
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Why Customers Come Back: How to Create Lasting Customer Loyalty
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The Lifebelt: The Definitive Guide to Managing Customer Retention
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