Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
|
Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $20.95
Offer: $14.25
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $29.70
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
ListPrice: $14.95
Offer: $10.17
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
|
The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
ListPrice: $14.99
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
ListPrice: $27.00
Offer: $17.82
|
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Author: Howard Schultz
Manufacturer: Hyperion
ListPrice: $15.95
Offer: $10.85
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.10
|
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $18.48
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
ListPrice: $24.95
Offer: $16.47
|
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Author: James B. Twitchell
Manufacturer: Three Rivers Press
ListPrice: $14.95
Offer: $10.17
|
Adland: A Global History of Advertising
Author: Mark Tungate
Manufacturer: Kogan Page
ListPrice: $39.95
Offer: $26.37
|
Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $19.80
|
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Author: Adam Morgan
Manufacturer: Wiley
ListPrice: $37.95
|
Marketing Imagination, New, Expanded Edition
Author: Theodore M. Levitt
Manufacturer: Free Press
ListPrice: $19.95
Offer: $17.95
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
ListPrice: $22.00
Offer: $14.96
|
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Author: Scott M. Davis
Manufacturer: Jossey-Bass
ListPrice: $19.95
Offer: $14.96
|
The Lovemarks Effect: Winning in the Consumer Revolution
Author: Kevin Roberts
Manufacturer: powerHouse Books
ListPrice: $29.95
Offer: $19.77
|
Branded Customer Service: The New Competitive Edge
Author: Janelle Barlow
Manufacturer: Berrett-Koehler Publishers
ListPrice: $27.95
Offer: $18.45
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
The Classic Ten: The True Story of the Little Black Dress and Nine Other Fashion Favorites
Author: Nancy MacDonell Smith
Manufacturer: Penguin (Non-Classics)
ListPrice: $14.00
Offer: $11.90
|
Brands and Branding (The Economist Series)
Author: Rita Clifton
Manufacturer: Bloomberg Press
ListPrice: $32.95
Offer: $21.75
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
|
Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
Author: Larry Selden
Manufacturer: Portfolio Trade
ListPrice: $15.00
|
The Culting of Brands: When Customers Become True Believers
Author: Douglas Atkin
Manufacturer: Portfolio Hardcover
ListPrice: $24.95
|
Intangibles: Management, Measurement, and Reporting
Author: Baruch Lev
Manufacturer: Brookings Institution Press
ListPrice: $18.95
Offer: $17.05
|
Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
Manufacturer: powerHouse Books
ListPrice: $27.95
|
The Culting of Brands : Turn Your Customers into True Believers
Author: Douglas Atkins
ListPrice: $15.00
|
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Author: Phil Dusenberry
Manufacturer: Portfolio Trade
ListPrice: $14.95
Offer: $11.21
|
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
ListPrice: $30.00
|
Governments, Globalization, and International Business
Manufacturer: Oxford University Press, USA
ListPrice: $81.00
Offer: $55.50
|
Q&A with Scott Bedbury: PMA 2005 Official Business Session speaker Scott Bedbury shares the secrets of brand development.: An article from: Photo Marketing
Author: Jennifer Barr Kruger
Manufacturer: Photo Marketing Association International
ListPrice: $5.95
Offer: $5.95
|
