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Wordcraft: The Art of Turning Little Words into Big Business Author: Alex Frankel Manufacturer: Three Rivers Press ListPrice: $13.00 Offer: $11.05	From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Author: Evan Morris Manufacturer: Fireside ListPrice: $12.00 Offer: $10.23	The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands Author: Neil Taylor Manufacturer: Cyan Communications ListPrice: $24.95
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $45.00 Offer: $29.70	The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business ListPrice: $18.95 Offer: $12.89	BrandSimple: How the Best Brands Keep it Simple and Succeed Author: Allen P. Adamson Manufacturer: Palgrave Macmillan ListPrice: $14.95 Offer: $10.17
Zag: The Number One Strategy of High-Performance Brands Author: Marty Neumeier Manufacturer: Peachpit Press ListPrice: $24.95 Offer: $16.47	Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies Manufacturer: Rockport Publishers ListPrice: $40.00 Offer: $26.40	Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $24.95 Offer: $16.47
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Author: Al Ries Manufacturer: HarperBusiness ListPrice: $15.95 Offer: $10.85