Made to Stick: Why Some Ideas Survive and Others Die
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The Toyota Way
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Roger & Me
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Wikinomics: How Mass Collaboration Changes Everything
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Wikinomics: How Mass Collaboration Changes Everything
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Winning
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The Paradox of Choice: Why More Is Less
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics
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My Years with General Motors
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Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry
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Time for a Model Change: Re-engineering the Global Automotive Industry
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Driven: Inside BMW, the Most Admired Car Company in the World
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Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History
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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
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Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
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Six Men Who Built The Modern Auto Industry
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Reasons and Rationalizations: The Limits to Organizational Knowledge
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The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
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Shift: Inside Nissan's Historic Revival
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Comeback: The Fall & Rise of the American Automobile Industry
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Turnaround: How Carlos Ghosn Rescued Nissan
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Who Says Elephants Can't Dance? : Leading a Great Enterprise through Dramatic Change
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Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker
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Meeting of the Minds: Creating the Market-Based Enterprise
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The Necessary Nature of Future Firms : Attributes of Survivors in a Changing World
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The Second Century: Reconnecting Customer and Value Chain through Build-to-Order; Moving beyond Mass and Lean Production in the Auto Industry
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Comeback : The Fall & Rise of the American Automobile Industry
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