 Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House ListPrice: $25.00 Offer: $16.50
|
 The Associated Press Stylebook and Briefing on Media Law Author: Norm Goldstein Manufacturer: Basic Books ListPrice: $18.95 Offer: $12.89
|
 Elements of Style, The (4th Edition) Author: William Strunk Manufacturer: Longman ListPrice: $15.95 Offer: $10.85
|
 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Author: Al Ries Manufacturer: HarperBusiness ListPrice: $15.95 Offer: $10.85
|
 The Associated Press Stylebook Author: Associated Press Manufacturer: Basic Books ListPrice: $17.95
|
 The Brand Gap: Expanded Edition Author: Marty Neumeier Manufacturer: Peachpit Press ListPrice: $21.99 Offer: $14.95
|
 Metaphors We Live By Author: George Lakoff Manufacturer: University Of Chicago Press ListPrice: $16.00 Offer: $10.88
|
 The Associated Press Stylebook Author: Norm Goldstein Manufacturer: Basic Books ListPrice: $17.95
|
 The Associated Press Stylebook and Briefing on Media Law Author: Norm Goldstein Manufacturer: Perseus Books Group ListPrice: $17.50
|
 Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
|
 Strategic Brand Management (3rd Edition) Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $172.00 Offer: $137.60
|
 Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition Author: Luke Sullivan Manufacturer: Wiley ListPrice: $17.95
|
 IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns Author: Don E Schultz Manufacturer: McGraw-Hill ListPrice: $39.95 Offer: $26.37
|
 Public Relations: The Complete Guide Author: Joe Marconi Manufacturer: South-Western Educational Pub ListPrice: $59.95 Offer: $37.77
|
 Public Relations: Strategies and Tactics, Study Edition (8th Edition) Author: Dennis L. Wilcox Manufacturer: Allyn & Bacon ListPrice: $102.53 Offer: $92.27
|
 Habits of the Heart: Individualism and Commitment in American Life Author: Robert N. Bellah Manufacturer: University of California Press ListPrice: $18.95 Offer: $12.89
|
 On Deadline: Managing Media Relations Author: Carole M. Howard Manufacturer: Waveland Pr Inc ListPrice: $26.95 Offer: $25.43
|
 Elements of Grammar Author: Margaret Shertzer Manufacturer: Longman ListPrice: $9.95 Offer: $9.95
|
 The Practice of Public Relations, Ninth Edition Author: Fraser P. Seitel Manufacturer: Prentice Hall ListPrice: $129.80
|
 Contemporary Direct Marketing Author: Lisa S. Spiller Manufacturer: Prentice Hall ListPrice: $118.67 Offer: $118.67
|
 Advertising Media Planning, Sixth Edition Author: Jack Z. Sissors Manufacturer: McGraw-Hill ListPrice: $79.95 Offer: $50.37
|
 When Words Collide: A Media Writer's Guide to Grammar and Style (Wadsworth Series in Mass Communication and Journalism) Author: Lauren Kessler Manufacturer: Wadsworth Publishing ListPrice: $75.95 Offer: $68.35
|
 Public Relations: Strategies and Tactics (8th Edition) Author: Dennis L. Wilcox Manufacturer: Allyn & Bacon ListPrice: $117.20
|
 Media Planning: A Practical Guide Author: Jim Surmanek Manufacturer: McGraw-Hill ListPrice: $24.95 Offer: $16.47
|
 Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition) Author: Alvin C. Burns Manufacturer: Prentice Hall ListPrice: $153.33
|
 Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated Author: Maryann V. Piotrowski Manufacturer: Collins ListPrice: $12.95 Offer: $10.36
|
 Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them Author: Don E Schultz Manufacturer: McGraw-Hill ListPrice: $19.95 Offer: $14.96
|
 Strategic Brand Management, Second Edition Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $155.40
|
 Advertising Strategy: Creative Tactics From the Outside/In Author: Tom Altstiel Manufacturer: Sage Publications, Inc ListPrice: $61.95 Offer: $55.75
|
 Advertising and Integrated Brand Promotion Author: Thomas O'Guinn Manufacturer: South-Western College Pub ListPrice: $204.95 Offer: $163.96
|
 Effective Public Relations (8th Edition) Author: Scott M. Cutlip Manufacturer: Prentice Hall ListPrice: $114.40
|
 Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) Author: Randy Bobbitt Manufacturer: Allyn & Bacon ListPrice: $76.40 Offer: $76.40
|
 Public Relations Campaigns and Techniques: Building Bridges into the 21st Century Author: Fran R. Matera Manufacturer: Allyn & Bacon ListPrice: $97.60
|
 Public Relations: The Profession and the Practice with DVD-ROM: The Profession and the Practice with DVD-ROM Author: Dan Lattimore Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages Offer: $122.17
|
 The History and Theory of Rhetoric: An Introduction (3rd Edition) Author: James A. Herrick Manufacturer: Allyn & Bacon ListPrice: $97.33 Offer: $87.59
|
 The Copy Workshop Workbook 2002 Author: Bruce Bendinger Manufacturer: Copy Workshop ListPrice: $37.50 Offer: $33.75
|
 Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt Author: Gerry McCusker Manufacturer: Kogan Page ListPrice: $19.95 Offer: $15.56
|
 Public Relations Practices: Managerial Case Studies and Problems (6th Edition) Author: Allen H. Center Manufacturer: Prentice Hall ListPrice: $108.60 Offer: $108.60
|
 Behind the Message: Information Strategies for Communicators Author: Kathleen A. Hansen Manufacturer: Allyn & Bacon ListPrice: $77.00 Offer: $77.00
|
 Creative Strategy in Advertising Author: Bonnie L. Drewniany Manufacturer: Wadsworth Publishing ListPrice: $133.95 Offer: $120.55
|
 Communicating Leadership: An Organizational Perspective Author: Patricia D. Witherspoon Manufacturer: Allyn & Bacon ListPrice: $50.80 Offer: $50.80
|
 Mass Communication Theory: Foundations, Ferment, and Future (with InfoTracĀ®) (Wadsworth Series in Mass Communication and Journalism) Author: Stanley J. Baran Manufacturer: Wadsworth Publishing ListPrice: $113.95 Offer: $102.55
|
 On Deadline: Managing Media Relations, Third Edition Author: Carole M. Howard Manufacturer: Waveland Pr Inc ListPrice: $27.95
|
 The Speaker`s Handbook (with CD-ROM and InfoTrac ) (Wadsworth Series in Communication Studies) Author: Jo Sprague Manufacturer: Wadsworth Publishing ListPrice: $78.95 Offer: $71.50
|
 The Principles of Advertising and Imc Author: Tom, Ph.D. Duncan Manufacturer: McGraw-Hill Companies ListPrice: $136.70
|
 Mass Communication Theory: Foundations, Ferment, and Future Author: Stanley J. Baran Manufacturer: Wadsworth Publishing ListPrice: $119.95 Offer: $107.95
|
 Media Writer's Handbook: A Guide to Common Editing and Writing Problems Author: George T Arnold Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages ListPrice: $48.75 Offer: $48.75
|
 Public Relations Practices: Managerial Case Studies and Problems (7th Edition) Author: Allen H. Center Manufacturer: Prentice Hall ListPrice: $118.67 Offer: $94.93
|
 Principles of Advertising and IMC Author: Tom Duncan Manufacturer: McGraw-Hill Publishing Co.
|
 Advertising Campaign Strategy Author: Donald Parente Manufacturer: South-Western College Pub ListPrice: $148.95
|
 Strategic Brand Communication Campaigns Author: Don E. Schultz Manufacturer: McGraw-Hill ListPrice: $59.95
|
 Developing the Public Relations Campaign: A Team-Based Approach Author: Randy Bobbitt Manufacturer: Allyn & Bacon ListPrice: $84.00 Offer: $75.68
|
 Strategic Communications Planning: For Effective Public Relations and Marketing Author: Laurie J. Wilson Manufacturer: Kendall Hunt Pub Co ListPrice: $49.95
|
 Becoming a Public Relations Writer: A Writing Process Workbook for the Profession Author: Ronald D. Smith Manufacturer: Lawrence Erlbaum ListPrice: $54.95 Offer: $49.17
|
 Adventures in Public Relations: Case Studies and Critical Thinking Author: David W. Guth Manufacturer: Allyn & Bacon ListPrice: $85.20 Offer: $85.20
|
 Developing a Creative and Innovative Integrated Marketing Communication Plan Author: James R. Ogden Manufacturer: Prentice Hall ListPrice: $54.67 Offer: $49.20
|
 The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac) Author: Barbara Diggs-Brown Manufacturer: Wadsworth Publishing ListPrice: $39.95 Offer: $39.95
|
 Essentials of Public Relations Author: Dennis L. Wilcox Manufacturer: Allyn & Bacon ListPrice: $69.80
|
 Public Relations Cases: International Perspectives Manufacturer: Routledge ListPrice: $44.95 Offer: $40.42
|
 Working with Words: A Handbook for Media Writers and Editors Author: James L. Pinson Manufacturer: Bedford/St. Martin`s
|
 Guide to Media Relations (Guide to Business Communication Series) (Guide to Series in Business Communication) Author: Irv Schenkler Manufacturer: Prentice Hall ListPrice: $29.33 Offer: $29.33
|
 Becoming a Public Relations Writer: A Writing Process Workbook for the Profession Author: Ronald D. Smith Manufacturer: Lawrence Erlbaum ListPrice: $55.00 Offer: $55.00
|
 Exercise Book for Working with Words: A Handbook for Media Writers and Editors Author: Brian S. Brooks Manufacturer: Bedford/St. Martin`s
|
 Writing Marketing Copy to Get Results Author: James Essinger Manufacturer: Intl Thomson Business Pr ListPrice: $34.99
|
Strategic Marketing Communications: A Systems Approach to IMC Author: M. Joseph Sirgy Manufacturer: Atomic Dog ListPrice: $122.95 Offer: $122.95
|
Marketing Research: An Aid to Decision Making Author: Alan Shao Manufacturer: Atomic Dog ListPrice: $103.95 Offer: $103.95
|
Business Communication: Discovering Strategy Developing Skills Author: Sherron Bienvenu Manufacturer: Prentice Hall ListPrice: $81.33
|
The Marketing Research Handbook: A Guide for Conducting Comsumer Research Author: Timothy R. Graeff ListPrice: $63.95
|