Why We Buy: The Science Of Shopping
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The New Influencers: A Marketer's Guide to the New Social Media
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The Long Tail: Why the Future of Business is Selling Less of More
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Lead Us Into Temptation
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Decoding Advertisements (Ideas in Progress)
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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Living It Up : America's Love Affair with Luxury
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Kellogg on Integrated Marketing
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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Audience Economics: Media I and the Audience Marketplace
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Lead Us Into Temptation
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SPSS 13.0 Statistical Procedures Companion
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Strategic Advertising Management
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