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Strategic Management: Concepts and Cases (12th Edition)
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Essentials of Corporate Finance
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Consumer Behavior
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Retailing Management
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Strategic Marketing Problems: Cases and Comments (11th Edition)
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Consumer Behavior
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Consumer Behavior (8th Edition)
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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Consumer Behavior
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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Global Marketing (4th Edition)
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Consumer Behavior with DDB Life Style StudyTM Data Disk
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Fundamentals of Contemporary Business Communication (Student Achievement Series)
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Consumer Behavior, Eighth Edition
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Marketing Channels: A Management View
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Retail Management: A Strategic Approach, Ninth Edition
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Consumer Behavior
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Street-Smart Advertising: How to Win the Battle of the Buzz
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Harnessing Foreign Direct Investment for Development: Policies for Developed And Developing Countries
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Defining Markets Defining Moments
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Sales Management
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Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
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International Business: Theory and Practice
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Sales Management: Teamwork, Leadership, and Technology (The Dryden Press Series in Marketing)
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