Good to Great: Why Some Companies Make the Leap... and Others Don't
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Sam Walton: Made In America
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Innumeracy: Mathematical Illiteracy and Its Consequences
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Positioning: The Battle for Your Mind
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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The Profit Zone: How Strategic Business Design Will Lead You to to Tomorrow's Profits
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The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Author: Adrian J. Slywotzky
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Paradigms: The Business of Discovering the Future
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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business
Author: Ted Moser
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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How to Grow When Markets Don't
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Voices into Choices: Acting on the Voice of the Customer
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Power to Burn: Michael Ovitz and the New Business of Show Business
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Contextual Design : A Customer-Centered Approach to Systems Designs (Interactive Technologies)
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Value Migration: How to Think Several Moves Ahead of the Competition
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Obvious Adams: The Story of a Successful Business Man
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How to Grow When Markets Don`t
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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business
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Profit Patterns : 30 Ways to Anticipate & Profit from Strategic Forces Reshaping your Business
Author: Adrian J. Slywotzky
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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
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Obvious Adams: The Story of a Successful Businessman
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Pricing: Making Profitable Decisions
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How Digital Is Your Business?
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Profit Patterns: A Strategic Shortcut (Guest Column)
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Outsourcing-in-a-Box
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Value Migration: How to Think Several Moves Ahead of the Competition
Author: Adrian J. Slywotzky
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
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