The Art of the Long View: Planning for the Future in an Uncertain World
Author: Peter Schwartz
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Making Innovation Work: How to Manage It, Measure It, and Profit from It
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Executing Your Strategy: How to Break It Down and Get It Done
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Leading for Innovation: & Organizing For Results
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
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Scenarios: The Art of Strategic Conversation
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Scenario Planning Handbook: Developing Strategies in Uncertain Times
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Scenario Planning: Managing for the Future
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Creating Futures: Scenario Planning As a Strategic Management Tool
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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
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Learning from the Future: Competitive Foresight Scenarios
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Scenario Planning: The Link Between Future and Strategy
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Shell Global Scenarios to 2025
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Scenarios for Success: Turning Insights in to Action
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Future, Inc.: How Businesses Can Anticipate and Profit from What's Next
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Handbook of Marketing
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Scenario Planning: Managing for the Future
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