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Web Analytics: An Hour a Day
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The New Influencers: A Marketer's Guide to the New Social Media
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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DigiMarketing: The Essential Guide to New Media and Digital Marketing
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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
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The Art of Digital Branding
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Advertising Now. Online (French, German, Italian, Portuguese and Spanish Edition)
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Marketing in the In-Between: A Post-Modern Turn on Madison Avenue
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Internet Advertising: Theory and Research (Advertising and Consumer Psychology)
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Webvertising: The Ultimate Internet Advertising Guide (HOTT Guide)
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