Outliers: The Story of Success
Author: Malcolm Gladwell
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
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Tribes: We Need You to Lead Us
Author: Seth Godin
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Author: Guy Kawasaki
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
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The Paradox of Choice: Why More Is Less
Author: Barry Schwartz
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt
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Designing Interactions
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Meatball Sundae: Is Your Marketing out of Sync?
Author: Seth Godin
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative
Author: Roger von Oech
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Truth, Lies and Advertising : The Art of Account Planning
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The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
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A Master Class in Brand Planning: The Timeless Works of Stephen King
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How Brands Become Icons: The Principles of Cultural Branding
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Beyond Disruption: Changing the Rules in the Marketplace
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
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Hoopla
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
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The Culting of Brands: When Customers Become True Believers
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Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
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The Culting of Brands : Turn Your Customers into True Believers
Author: Douglas Atkins
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