Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Ten Rules for Strategic Innovators: From Idea to Execution
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Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
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Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition
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The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds
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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
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Communities Dominate Brands
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
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The Mobile Revolution: The Making of Mobile Services Worldwide
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Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch
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Digital Korea: Convergence of Broadband Internet, 3G Cell Phones, Multiplayer Gaming, Digital TV, Virtual Reality, Electronic Cash, Telematics, Robotics, E-Government and the Intelligent Home
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3G Wireless Networks
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Mobile Business Strategies: Understanding the Technologies and Opportunities (Wireless Press)
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Wireless Data Services: Technologies, Business Models and Global Markets
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Writing Mobile Code: Essential Software Engineering for Building Mobile Applications
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Mobile Media: Content and Servies for Wireless Communcations (European Institute for the Media)
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Managing Service Level Quality: Across Wireless and Fixed Networks
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The Mobile Revolution: The Making of Worldwide Mobile Markets
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M-Profits: Making Money from 3G Services
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Wireless Profits: How To Start Up A Profitable Mobile Phone Content Business
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Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business
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Services for UMTS: Creating Killer Applications in 3G
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