Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Zag: The Number One Strategy of High-Performance Brands
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The Brand Gap: Expanded Edition
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The Long Tail: Why the Future of Business is Selling Less of More
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Truth, Lies and Advertising : The Art of Account Planning
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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How Brands Become Icons: The Principles of Cultural Branding
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Emotional Branding: The New Paradigm for Connecting Brands to People
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Hoopla
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Lovemarks: The Future Beyond Brands
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Beyond Disruption: Changing the Rules in the Marketplace
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
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Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
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The Culting of Brands: When Customers Become True Believers
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Under the Radar: Talking to Today's Cynical Consumer
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Brand Hijack: Marketing Without Marketing
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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The Culting of Brands : Turn Your Customers into True Believers
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Brand Hijack : Marketing Without Marketing
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How Not to Come Second: The Art of Winning Business Pitches
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The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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