Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Data Analysis Using Regression and Multilevel/Hierarchical Models
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Bayesian Computation with R (Use R)
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The Elements of Statistical Learning
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Bayesian Data Analysis, Second Edition (Texts in Statistical Science)
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Microeconometrics: Methods and Applications
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Monte Carlo Statistical Methods (Springer Texts in Statistics)
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
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Bayesian Statistical Modelling (Wiley Series in Probability and Statistics)
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Discrete Choice Methods with Simulation
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Bayesian Forecasting and Dynamic Models (Springer Series in Statistics)
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Marketing Professional Services - Revised
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Marketing Engineering, Revised Second Edition
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Contemporary Bayesian Econometrics and Statistics (Wiley Series in Probability and Statistics)
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Services Marketing (5th Edition)
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Bayesian Statistics: An Introduction (Arnold Publication)
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Bayesian Econometrics
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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
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Applied Choice Analysis: A Primer
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
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On Great Service: A Framework for Action
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Delivering Quality Service
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Introduction to Modern Bayesian Econometrics
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
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Stated Choice Methods: Analysis and Applications
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Principles of Service Marketing and Management (2nd Edition)
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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Bayesian Econometric Methods (Econometric Exercises)
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Bayesian Models for Categorical Data (Wiley Series in Probability and Statistics)
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Quantitative Models in Marketing Research
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) (International Series in Quantitative Marketing)
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Market Leadership Strategies for Service Companies
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Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
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Modern Multidimensional Scaling: Theory and Applications (Springer Series in Statistics)
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Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics)
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Building Models for Marketing Decisions (International Series in Quantitative Marketing)
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Mastering Self Leadership, Third Edition
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