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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Experience Economy: Work Is Theater & Every Business a Stage
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The 22 Immutable Laws of Branding
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Building Strong Brands
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Managing Brand Equity
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
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Brand Management 101: 101 Lessons from Real-World Marketing
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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The Handbook Of Brand Management (The Economist Books)
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Brand Leadership: The Next Level of the Brand Revolution
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Building Strong Brands
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Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
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The Brand Glossary
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
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Art, Cultural Heritage, And The Law: Cases and Materials (Law Casebook Series) (Law Casebook Series)
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