Why We Buy: The Science Of Shopping
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Ogilvy on Advertising
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Truth, Lies and Advertising : The Art of Account Planning
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Beyond Disruption: Changing the Rules in the Marketplace
Author: Jean-Marie Dru
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Positioning: The Battle for Your Mind
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Author: Adam Morgan
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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Hoopla
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Cutting Edge Advertising II
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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The Culting of Brands: When Customers Become True Believers
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Bang! Getting Your Message Heard in A Noisy World
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Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
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Leap! A Revolution in Creative Business Strategy
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The Culting of Brands : Turn Your Customers into True Believers
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Brand Leadership: The Next Level of the Brand Revolution
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Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books)
Author: Ken Sacharin
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Images That Sell: 500 Ways to Create Great Ads
Author: Luc Dupont
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