Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
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Ogilvy on Advertising
Author: David Ogilvy
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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Creative Advertising, Second Edition
Author: Mario Pricken
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Author: Lisa Fortini-Campbell
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Author: Adam Morgan
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
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Hoopla
Author: Crispin Porter + Bogusky
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Author: Jean-Marie Dru
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Art of Client Service
Author: Solomon Robert
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Advertising Account Planning: A Practical Guide
Author: Larry D. Kelley
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The Advertising Agency Business: The Complete Manual for Management & Operation
Author: Eugene J. Hameroff
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The Fundamentals of Creative Advertising (Fundamentals)
Author: Ken Burtenshaw
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Beyond Disruption: Changing the Rules in the Marketplace
Author: Jean-Marie Dru
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Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)
Author: Andrew Jaffe
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How to Plan Advertising
Author: Cooper
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Advertising Account Planning: A Practical Guide
Author: Larry D. Kelley
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Outlines & Highlights for Truth, Lies and Advertising: The Art of Account Planning by Steel, ISBN: 0471189626 (Cram101 Textbook Outlines)
Author: Cram101 Textbook Reviews
Manufacturer: AIPI
ListPrice: $9.95
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