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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Marketing Warfare
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Positioning: The Battle for Your Mind
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Focus: The Future of Your Company Depends on It
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Big Brands Big Trouble: Lessons Learned the Hard Way
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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