The World Is Flat 3.0: A Brief History of the Twenty-first Century
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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First, Break All the Rules: What the World's Greatest Managers Do Differently
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Competing on Analytics: The New Science of Winning
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The Innovator`s Solution: Creating and Sustaining Successful Growth
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The One Thing You Need to Know: ... About Great Managing, Great Leading, and Sustained Individual Success
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The Long Tail: Why the Future of Business is Selling Less of More
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Seeing What`s Next: Using Theories of Innovation to Predict Industry Change
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Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Call to Action: Secret Formulas to Improve Online Results
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The Fundamentals of Business-to-Business Sales & Marketing
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Conspiracy of Fools: A True Story
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Business Statistics (Barron's Business Review Series)
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
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Beyond Oil: The View from Hubbert's Peak
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Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
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Managing Customer Relationships: A Strategic Framework
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Ten Deadly Marketing Sins: Signs and Solutions
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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Enterprise Marketing Management: The New Science of Marketing
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Market Segmentation: How to do it, how to profit from it
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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
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Performance-Based Management: What Every Manager Should Do to Get Results
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The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
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