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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
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Marketing Engineering, Revised Second Edition
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Market Segmentation: How to do it, how to profit from it
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The Market Research Toolbox: A Concise Guide for Beginners
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
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The Art & Science of Interpreting Market Research Evidence
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Building Models for Marketing Decisions (International Series in Quantitative Marketing)
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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)
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Handbooks in Operations Research and Management Science, 5: Marketing (Handbooks in Operations Research and Management Science)
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