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 Call to Action: Secret Formulas to Improve Online Results Author: Bryan Eisenberg Manufacturer: Thomas Nelson ListPrice: $24.99 Offer: $16.49
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 Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39
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 The Little SAS Book: A Primer, Third Edition Author: Lora D. Delwiche Manufacturer: SAS Publishing ListPrice: $46.95 Offer: $38.06
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 Strategic Database Marketing Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $49.95 Offer: $32.97
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 Best Practices in Customer Service Author: Ron Zemke Manufacturer: AMACOM ListPrice: $39.95 Offer: $26.37
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 Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems) Author: Dorian Pyle Manufacturer: Morgan Kaufmann ListPrice: $76.95 Offer: $55.40
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 The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work Author: Chet Meisner Manufacturer: Kaplan Business ListPrice: $24.95 Offer: $16.47
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 Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Author: Michael J. A. Berry Manufacturer: *Wiley Computer Publishing ListPrice: $50.00 Offer: $31.50
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 Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data Author: Bruce Ratner Manufacturer: Chapman & Hall/CRC ListPrice: $84.95
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 The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $29.95
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 Return on Customer: Creating Maximum Value From Your Scarcest Resource Author: Don Peppers Manufacturer: Doubleday Business ListPrice: $24.95 Offer: $19.96
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 Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business Author: Michael Lord Manufacturer: Prentice Hall ListPrice: $29.99 Offer: $29.99
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 Direct Marketing: Strategy, Planning, Execution Author: Edward L. Nash Manufacturer: McGraw-Hill ListPrice: $59.95 Offer: $38.99
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 Data Preparation for Data Mining (The Morgan Kaufmann Series in Data Management Systems) Author: Dorian Pyle Manufacturer: Morgan Kaufmann ListPrice: $71.95 Offer: $70.51
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 Database Marketing: The Ultimate Marketing Tool Author: Edward L. Nash Manufacturer: McGraw-Hill ListPrice: $44.95
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 Successful Direct Marketing Methods, Seventh Edition Author: Bob Stone Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $38.47
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 Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management Author: Olivia Parr Rud Manufacturer: Wiley ListPrice: $80.00 Offer: $69.13
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 The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy Author: David Shepard Associates Manufacturer: McGraw-Hill ListPrice: $79.95 Offer: $51.10
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 Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program Author: Arthur M. Hughes Manufacturer: McGraw-Hill ListPrice: $39.95
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 Libey and Pickering on RFM and Beyond Author: Donald R. Libey; Christopher Pickering Manufacturer: MeritDirect Press ListPrice: $59.00 Offer: $59.00
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 Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) Author: Dominique M. Hanssens Manufacturer: Springer ListPrice: $69.95 Offer: $53.95
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 Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing) Author: Peter S.H. Leeflang Manufacturer: Springer ListPrice: $84.95 Offer: $53.79
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 Hillstrom's Database Marketing: A Master's Complete Method for Success Author: Kevin Hillstrom Manufacturer: Campbell & Lewis Publishers ListPrice: $95.00 Offer: $95.00
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 Applied Data Mining: Statistical Methods for Business and Industry (Statistics in Practice) Author: Paolo Giudici Manufacturer: Wiley ListPrice: $75.00 Offer: $64.90
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 Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) (International Series in Quantitative Marketing) Author: Robert C. Blattberg Manufacturer: Springer ListPrice: $189.00 Offer: $151.20
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 Customer Specific Marketing Author: Brian Woolf Manufacturer: Teal Books ListPrice: $29.95 Offer: $29.95
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 Creative Strategy in Direct & Interactive Marketing, Third Edition Author: Susan K. Jones Manufacturer: Racom Communicatons and Direct Marketing Association ListPrice: $49.95 Offer: $37.96
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 The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $35.44
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 The Business of Database Marketing Author: Richard N. Tooker Manufacturer: Racom Communications ListPrice: $49.95 Offer: $37.96
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