Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The Wisdom of Crowds
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The Long Tail: Why the Future of Business is Selling Less of More
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Words That Work: It`s Not What You Say, It`s What People Hear
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Zag: The Number One Strategy of High-Performance Brands
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Wikinomics: How Mass Collaboration Changes Everything
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How Customers Think: Essential Insights into the Mind of the Market
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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Storytelling: Branding in Practice
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
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Treasure Hunt: Inside the Mind of the New Consumer
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Ten Key Customer Insights: Unlocking the Mind of the Market
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Quantitative Methods for Business (4th Edition)
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The Ethical Process: An Approach to Disagreements and Controversial Issues (3rd Edition)
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Managing with a Global Mindset (Financial Times Series)
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7 Secrets of Marketing in a Multi-Cultural World, Second Edition
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7 Secrets of Marketing in a Multi-Cultural World
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Governments, Globalization, and International Business
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