Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
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Mind Your X`s and Y`s: Satisfying the 10 Cravings of a New Generation of Consumers
Author: Lisa Johnson
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Marketing to the New Super Consumer: Mom & Kid
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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
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EVEolution : The Eight Truths of Marketing to Women
Author: Faith Popcorn
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Winning the Toughest Customer: The Essential Guide to Selling to Women
Author: Delia Passi
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Mass Affluence: Seven New Rules of Marketing to Today`s Consumer
Author: Paul Nunes
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Author: Marti Barletta
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Dickless Marketing: Smart Marketing to Women Online
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The Natural Advantages of Women
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The Mom Factor: What Really Drives Where We Shop, Eat, and Play
Author: Nora Lee
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
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Women Mean Business : The Secret of Selling to Women
Author: Judy Hoyt Pettigrew
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GenderSell: How to Sell to the Opposite Sex
Author: Judith C Tingley
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Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn
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