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The Brand Gap: Expanded Edition
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Practice of Public Relations, The (10th Edition)
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Advertising Media Planning, Sixth Edition
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Strategic Brand Management (3rd Edition)
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Contemporary Advertising
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The 22 Immutable Laws of Branding
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How Customers Think: Essential Insights into the Mind of the Market
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Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
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Sports Marketing: A Strategic Perspective
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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) (Relevant knowledge series)
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Contemporary Direct Marketing
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How to Sell More Stuff!: Promotional Marketing That Really Works
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Successful Direct Marketing Methods, Seventh Edition
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Strategic Brand Management, Second Edition
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The Practice of Public Relations, Ninth Edition
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
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Brand Warfare: 10 Rules for Building the Killer Brand
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Positioning: The Battle for Your Mind
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The Power of Corporate Communication : Crafting the Voice and Image of Your Business
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Contemporary Advertising with PowerWeb and CD-ROM
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The Power of Promotional Products
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Advertising and Sales Promotion Strategy
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Strategic Brand Communication Campaigns
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Contemporary Advertising w/ AdSim CD-ROM
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Strategic Communications Planning: For Effective Public Relations and Marketing
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition
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Best Sales Promotions
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Co-Marketing Solution, The (American Marketing Association)
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Promotional Marketing
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Sales Promotion
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Promotional Marketing
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Sales Promotion: Concepts, Methods and Strategies
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Trade Promotion Marketing
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