The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
Top 20 - General
|
Influence: Science and Practice (5th Edition)
Author: Robert B. Cialdini
Manufacturer: Allyn & Bacon
ListPrice: $22.99
Offer: $15.63
|
If You Give a Mouse a Cookie (If You Give...)
Author: Laura Joffe Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $29.70
|
Meatball Sundae: Is Your Marketing out of Sync?
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $23.95
Offer: $16.29
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
|
Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
ListPrice: $24.95
Offer: $16.47
|
If You Give a Moose a Muffin (If You Give...)
Author: Laura Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $14.95
Offer: $10.17
|
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
ListPrice: $15.95
Offer: $10.85
|
If You Take a Mouse to School (If You Give...)
Author: Laura Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
If You Give a Pig a Party (If You Give...)
Author: Laura Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
The 33 Ruthless Rules of Local Advertising
Author: Michael Corbett
Manufacturer: SummitView Publishing, Inc.
ListPrice: $14.95
Offer: $10.17
|
The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke L. Caywood
Manufacturer: McGraw-Hill
ListPrice: $59.95
Offer: $35.97
|
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $25.97
|
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $26.37
|
What Is Marketing?
Author: Alvin J. Silk
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
ListPrice: $35.00
Offer: $21.00
|
If You Give a Pig a Pancake (If You Give...)
Author: Laura Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
Dogs Don't Wear Sneakers
Author: Laura Numeroff
Manufacturer: Aladdin
ListPrice: $6.99
Offer: $6.99
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $18.48
|
Sometimes I Wonder If Poodles Like Noodles
Author: Laura Numeroff
Manufacturer: Aladdin
ListPrice: $7.99
Offer: $7.99
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
Author: Tim. Ambler
Manufacturer: FT Press
ListPrice: $44.99
Offer: $35.99
|
Public Relations: The Complete Guide
Author: Joe Marconi
Manufacturer: South-Western Educational Pub
ListPrice: $59.95
Offer: $35.97
|
The Best Mouse Cookie Board Book (If You Give...)
Author: Laura Numeroff
Manufacturer: HarperFestival
ListPrice: $6.99
Offer: $6.99
|
Integrated Marketing Communications: Putting It Together & Making It Work
Author: Don E. Schultz
Manufacturer: McGraw-Hill
ListPrice: $37.95
Offer: $30.36
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
|
Kellogg on Integrated Marketing
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.10
|
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Author: Thomas L. Harris
Manufacturer: McGraw-Hill
ListPrice: $17.95
Offer: $14.00
|
Laura Numeroff`s 10-Step Guide to Living with Your Monster
Author: Laura Joffe Numeroff
Manufacturer: Laura Geringer
ListPrice: $16.99
Offer: $11.55
|
Bias: A CBS Insider Exposes How the Media Distort the News
Author: Bernard Goldberg
Manufacturer: Perennial Library
ListPrice: $13.95
|
Marketing Communications: An Integrated Approach
Author: Paul Russell Smith
Manufacturer: Kogan Page
ListPrice: $59.95
Offer: $44.96
|
Developing a Creative and Innovative Integrated Marketing Communication Plan
Author: James R. Ogden
Manufacturer: Prentice Hall
ListPrice: $53.33
Offer: $47.99
|
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Author: Joe Cappo
Manufacturer: McGraw-Hill
ListPrice: $24.95
|
Return on Marketing Investment
Author: Guy R. Powell
Manufacturer: RPI Press
ListPrice: $37.95
Offer: $37.95
|
The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) (Routledge Corporate Communication Series)
Author: Ander Gronstedt
Manufacturer: Routledge
ListPrice: $31.95
Offer: $31.95
|
Strategies For Implementing Integrated Marketing Communications
Author: Larry Percy
Manufacturer: McGraw-Hill Companies
ListPrice: $39.95
|
60-minute Brand Strategist
Author: Idris Mootee
Manufacturer: SA Press
ListPrice: $18.95
Offer: $12.89
|
Measuring Brand Communication ROI
Author: Don E. Schultz
Manufacturer: Assn of Natl Advertisers
ListPrice: $52.95
|
60-minute Brand Strategist
Author: Idris Mootee
Manufacturer: SA Press
ListPrice: $19.95
|
Marketing Communications: Integrated Theory, Strategy & Tactics
Author: James G. Hutton
Manufacturer: Pentagram Pub.
ListPrice: $39.95
|
Integrated Marketing Communication: A Primer
Author: Philip Kitchen
Manufacturer: Routledge
ListPrice: $55.95
Offer: $42.40
|
If You Give a Bear a Brownie (If You Give...)
Author: Laura Joffe Numeroff
Manufacturer: HarperCollins Children's Books
ListPrice: $16.89
|
