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Return on Marketing Investment Author: Guy R. Powell Manufacturer: RPI Press ListPrice: $37.95 Offer: $37.95	Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39	Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Author: James D. Lenskold Manufacturer: McGraw-Hill ListPrice: $39.95 Offer: $26.37
Measuring Marketing: 103 Key Metrics Every Marketer Needs Author: John Davis Manufacturer: Wiley ListPrice: $35.00 Offer: $30.82	IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns Author: Don E Schultz Manufacturer: McGraw-Hill ListPrice: $39.95 Offer: $26.37	Marketing Communications: An Integrated Approach Author: Paul Russell Smith Manufacturer: Kogan Page ListPrice: $59.95 Offer: $44.96
Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) Author: Peter Rosenwald Manufacturer: South-Western Educational Pub ListPrice: $52.95 Offer: $38.52	Competing on Analytics: The New Science of Winning Author: Thomas H. Davenport Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77	Web Analytics: An Hour a Day Author: Avinash Kaushik Manufacturer: Sybex ListPrice: $29.99 Offer: $19.79
Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House ListPrice: $25.00 Offer: $16.50