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Made to Stick: Why Some Ideas Survive and Others Die
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Ogilvy on Advertising
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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The Long Tail: Why the Future of Business is Selling Less of More
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Truth, Lies and Advertising : The Art of Account Planning
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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The Fall of Advertising and the Rise of PR
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Confessions of an Advertising Man
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Hoopla
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Guerrilla Marketing in 30 Days
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Public Relations: Strategies and Tactics (8th Edition)
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Adland: A Global History of Advertising
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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The Houdini Solution
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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The Houdini Solution
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