The Tipping Point: How Little Things Can Make a Big Difference
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Made to Stick: Why Some Ideas Survive and Others Die
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Influence: The Psychology of Persuasion (Collins Business Essentials)
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Visual Display of Quantitative Information, 2nd edition
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The Long Tail: Why the Future of Business is Selling Less of More
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Gap: Expanded Edition
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Why We Buy: The Science Of Shopping
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The 22 Immutable Laws of Branding
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Authenticity: What Consumers Really Want
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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1001 Ideas to Create Retail Excitement, Revised Edition (2003)
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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How Customers Think: Essential Insights into the Mind of the Market
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Market-Based Management (4th Edition)
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Kellogg on Integrated Marketing
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Practical Business Statistics with Student CD-ROM
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Analysis for Financial Management + Standard & Poor`s Educational Version of Market Insight
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Mission Possible
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Market-Based Management (3rd Edition)
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
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SPSS 13.0 Statistical Procedures Companion
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The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers
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Strategic Advertising Management
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