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Why We Buy: The Science Of Shopping
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How Customers Think: Essential Insights into the Mind of the Market
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Treasure Hunt: Inside the Mind of the New Consumer
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Living It Up : America's Love Affair with Luxury
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