Ogilvy on Advertising
Author: David Ogilvy
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Creativity: Flow and the Psychology of Discovery and Invention
Author: Mihaly Csikszentmihalyi
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Creative Advertising, Second Edition
Author: Mario Pricken
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Author: Denis Higgins
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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How to Get Ideas
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Cutting Edge Advertising II
Author: Jim Aitchison
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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Pick Me : Breaking Into Advertising and Staying There
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Integrated Marketing Communications: Putting It Together And Making It Work
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Marketing Research with SPSS
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Advertising Now. Print (Midi Series)
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Advertising Ethics (Basic Ethics in Action)
Author: Edward Spence
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Basic Marketing w/Student CD
Author: Jr.,William Perreault
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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Brands and Branding (The Economist Series)
Author: Rita Clifton
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Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
Author: Jordan Ayan
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Hoopla
Author: Crispin Porter + Bogusky
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Kiss & Sell: Writing for Advertising Redesigned and Rekissed
Author: Robert Sawyer
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The One Show, Vol. 26: Advertising's Best Print, Design, Radio & TV (One Show)
Author: The One Show
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No Copy Advertising
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No-Copy Advertising
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Visual Creativity
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