The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
Differentiate or Die: Survival in Our Era of Killer Competition Author: Jack Trout Manufacturer: Wiley ListPrice: $21.95 Offer: $14.93
The Making of a Name: The Inside Story of the Brands We Buy Author: Steve Rivkin Manufacturer: Oxford University Press, USA ListPrice: $35.00 Offer: $19.76
The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $12.95 Offer: $10.36
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Author: Al Ries Manufacturer: Collins Business ListPrice: $14.95 Offer: $10.17
Bottom-up Marketing Author: Al Ries Manufacturer: Plume ListPrice: $13.95
The Myth of Market Share: Why Market Share Is the Fool`s Gold of Business (Crown Business Briefings) Author: Richard Miniter Manufacturer: Crown Business ListPrice: $18.95
Horse Sense: 2How to Pull Ahead on the Business Track (Plume) Author: Al Ries Manufacturer: Plume ListPrice: $11.95
A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Author: Jack Trout Manufacturer: Wiley ListPrice: $29.95 Offer: $29.95
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival Author: Al Ries ListPrice: $24.95
Differentiate or Die: Survival in Our Era of Killer Competition Author: Jack Trout Manufacturer: Blackstone Audiobooks ListPrice: $48.00 Offer: $36.48
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Author: Jack Trout Manufacturer: Wiley ListPrice: $26.95