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Chasing Cool: Standing Out in Today's Cluttered Marketplace Author: Noah Kerner Manufacturer: Atria ListPrice: $24.00 Offer: $16.32	Full Frontal PR: Building Buzz About Your Business, Your Product, or You Author: Richard Laermer Manufacturer: Bloomberg Press ListPrice: $15.95 Offer: $10.85	Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House ListPrice: $25.00 Offer: $16.50
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley ListPrice: $24.95 Offer: $16.47	Word of Mouth Marketing: How Smart Companies Get People Talking Author: Andy Sernovitz Manufacturer: Kaplan Business ListPrice: $24.95 Offer: $16.47	Hoopla Author: Crispin Porter + Bogusky Manufacturer: powerHouse Books ListPrice: $45.00
2011: Trendspotting for the Next Decade Author: Richard Laermer Manufacturer: McGraw-Hill ListPrice: $25.95 Offer: $17.13	Zag: The Number One Strategy of High-Performance Brands Author: Marty Neumeier Manufacturer: Peachpit Press ListPrice: $24.95 Offer: $16.47	The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Author: Timothy Ferriss Manufacturer: Crown ListPrice: $19.95 Offer: $13.57
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) Author: Jon Steel Manufacturer: Wiley ListPrice: $29.95 Offer: $19.77